It started with the 1984 (remake) of the 1984 macintosh ad.
Steve's coolest thing he said in the beginning: "Microsoft is copying us again, it feels great!" (Microsoft copied Apple in 1984, and it's doing it again.)

Virginia tech. built the supercomputer, worlds fastest, using G5s, they showed that supercomputer.
"Practicallly for 5,2 million $ anyone can build a supercomputer".

New G5 xserve.
- single and dual 2.0 G5 proc.
- ECC memory (etc etc)
- unlimited client licence
- out in feb.

iTunes:
- 30 million songs purchased, 1/10 of the purchased songs in music industry
- actual rate now is 100,000,000 songs/year
- 70 % of legal downloads of music now
- someone has spent 29,500 $ in iTMS (hi score)
- 5,000 audio books (50,000 sold)
- AOL members can use their AOL account in iTMS, AOL account has buttons to get to iTMS
- iTunes essential (classics of every kind of music)
- new features:
. billboard charts. (hot 100 for each genre and year etc).
. 12,000 new classical tracks
. 500,000 songs available to download, makes iTMS the biggest online music store in the world.
. Pepsi will give away 100,000,000 songs in feb. yellow caps contain a win code; 1 of 3 wins a 99 c song free. offer for 30 days (feb-mar)


iLife '04:

iPhoto
- supports up to 25,000 photos
- smart albums (e.g. all photos by a certain date)
- hand slide shows
- redezvous photo share
- scrolling 25,000 photos, resizing them etc is fast (steve demostrates)
- new effects and fster
- time based organization
- ratings
- backgr. music can choose a playlist

iMovie:
- trim clips directly in timeline
- other improvements
- share web shrinks to a small size (easier)
- Steve has a guitar on his dock ..

iDVD 4
- 20 new themes
- navigation maps (layout)
- pro encoding (FCP)
- 2 hours on a DVD with Pro Encoding

Garage Band (the 5th app in iLife)
- music instrument and record studio
- 64 tracks
- 1000 ready loops
- plug electric guitar etc to mac and record directly
- software instruments: Yahama Piano
- demonstrations (John Mayer is playing Keyboard and Steve records it.., no it records automaticly i think... Wait.. Ahha, MIDI keyboard, you can adjust sounds, just like all other Audio apps with MIDI)
- can export your garage band music to iTunes
- all you need is midi usb keyboard

- 49 $ for iLife 5 apps; free with every new Mac
- out jan 16th
- keyboard 49 $
- jam packs
- a long demonstration of iLife, included Frodo


iPod
- 730,000 iPods sold. over 200,000 iPods sold in december.
- iPods 59 % of mp3 players marketshare, of all price groups.
- new sizes: 15 G, 20 G, 40 G
- new heardphones 39 $
- new ads

iPod mini
- to conquer the mini-flash player market
- 4 GB of storage
- 249 $, thinner than the other flash players; 1/2 in thick, size of the business card.
- available already, promised 8 hours of battery life even for the iPod mini.
- different colors. (demonstrations).